If you own or work for a business that sells goods or services to other businesses, you’re in B2B advertising. B2B, or business to business, simply implies that one business is providing goods or services
If you own or work for a business that sells goods or services to other businesses, you’re in B2B advertising. B2B, or business to business, simply implies that one business is providing goods or services to another. But, selling to other businesses can get challenging. And, it may require searching for other areas of the country and even the globe to find the right business partners. To do so, many B2B businesses that thrive off these types of sales have to have an international reach. Thus, many of these businesses run as virtual offices. In this article, we determine some of the best B2B advertising strategies that virtual offices can utilize. This way, these types of businesses can have one step ahead of their competitors. And, start converting more business owners into clients as soon as possible.
Social Media Strategy for Business to Business Reach
If you try to formulate a relationship with anyone today, they’re likely to search for you on social media. So, if you don’t have a social media presence, it’s a good idea to jump on this profitable bandwagon. Not only will your social media presence give you a good look when potential clients research you, but it gives you a way to reach new people. For example, Facebook Advertising offers a way to create and promote various company objectives to specific audiences, including business owners.
To get started with an online social media presence as a virtual office, consider creating an account on the following social media platforms:
- Google Plus
Focus on One Niche in Particular
While your business to business company may serve a number of different industries, work on selecting the one you’re really good at servicing. This way, you can extend your reach to specific people in this industry niche. And, create a name for yourself by working with people that are known for the goods and/or services provided by this niche. Before you know it, people will be referring you for your services solely because you’ve helped others in that niche industry. And, it will become even easier to get the business you seek, but are the best at helping as well.
Have a Great Website
Before you can invest in any type of online marketing, you’ll need a great website. Imagine – you click on a Google advertisement while you’re searching for a service your business needs. But, the website you’re sent to is slow, unappealing, and just plain ugly. Are you going to invest your time there? Certainly not. Online advertisements have to send your clients somewhere. That somewhere is your company website. So, if you don’t wow your potential clients on the first glance, you’re out of luck. This is why having an up-to-date, fully-functional website is important for any business doing B2B advertisements. Make sure you display a phone number on all of your ads.
Invest in Online Advertisements
Once you have a great business website, you can start investing in online advertising for your B2B virtual office. Paid advertising is a great way to get people to your company website. But, you have to be prepared once they’re on the site. This means offering a website that people don’t want to exit. So, if you’re going to spend money on internet ads, make sure your website is up to date as far as Google standards (SEO), content, and is even mobile-friendly. If your website is up to par, your advertisements will convert your internet users into business leads. All that’s left for you to do is to call the leads to close the sales.
Get Multiple Business Phone Numbers
Once you get B2B leads, do you call from your standard office number? A virtual office is not limited to its audience reach. So, many of your business clients may not be business owners in your area. Do you call them from your local number or using an international phone number? Using a local phone number can help to make more business to business leads comfortable with answering your phone calls. This way, you have an increased chance of converting your virtual office leads into sales! If you’re interested in getting global phone numbers to reach any audience base in the world, virtual phone numbers, such as those from United World Telecom, can help. Don’t miss out on your chance to reach any of your B2B advertising leads!